1. We can change the future. We can’t change the past. FeedForward helps people envision and focus on a positive future, rather than a failed past.
2. It can be more productive to help people be “right.” Negative feedback often becomes an exercise in “let me prove you were wrong.” FeedForward, on the other hand, is almost always seen as positive because it focuses on solutions.
3. FeedForward is especially suited to successful people. Successful people like getting ideas aimed at helping them achieve their goals and tend to resist negative judgment. We all tend to accept feedback that is consistent with the way we see ourselves and reject feedback that is inconsistent with the way we see ourselves.
4. FeedForward can come from anyone who knows about the task. It does not require personal experience with the individual. FeedForward just requires having good ideas for achieving the task.
5. People do not take FeedForward as personally as feedback. Successful people’s sense of identity is highly connected with their work. It is hard to give a dedicated professional feedback that is not taken personally. FeedForward cannot involve a personal critique since it is discussing something that has not yet happened!
6. Feedback can reinforce personal stereotyping and negative self-fulfilling prophecies. FeedForward is based on the assumption that the receiver of suggestions can make positive changes in the future.